The Term And Social Media - 1459 Words

The term â€Å"social media† is one that has been coined only since the beginning of the 20th century. In centuries prior, the earliest forms of communication were conducted through hand written letters dating back to 550 B.C. (Hendricks, 2013). Following this method of communication, the telegraph was invented, followed by the radio and telephone towards the end of the 19th century (Hendricks, 2013). It was not until the 20th century when the first versions of the â€Å"computer† were introduced. By the 1980’s, almost 100 years after the invention of the telephone and the radio, home computers and the use of email and online â€Å"chats† were beginning to be used (Hendricks, 2013). During the early 2000’s the popularity in social media sites such as†¦show more content†¦In the past, major forms of broadcasting and journalism relied heavily on the printing press and newspaper stands to distribute and access newspapers. This meant the rate t o which information was dispersed was limited to that of the geographic area. With the development and enhancements in social media and increases in the distribution of information, we can broaden the horizons to which information reaches and at an accelerated rate (compared to previous methods). Although the effects of social media on journalism are sometimes noted as controversial, advancements in communications via internet have created accessibility and public access to news at a much greater scale, across borders and within areas of interest. Nicholas Kristof, a New York times journalist explains how he â€Å"not only uses Twitter for short updates, but also Facebook for observations about something so many people in the world want to know about right now: the situation--the real situation--on the ground (in Egypt). Reporters’ use of social media in journalism also allows for a dialogue of almost endless conversation, opinions and ideas. It is also noted that sites like Facebook are â€Å"implicitly, a more personal, and personalized, platform for news consumption than, say, The New York Times website (Carvin,Show MoreRelatedAre Social Media Replacing Traditional Media In Terms Of Brand Equity Creation10677 Words   |  43 PagesDownloaded by SHAHEED ZULFIKAR ALI BHUTTO INST OF SCI TECH KARACHI At 02:10 19 October 2014 (PT) Are social media replacing traditional media in terms of brand equity creation? Manfred Bruhn Verena Schoenmueller Daniela B. Schà ¤fer Article information: To cite this document: Manfred Bruhn Verena Schoenmueller Daniela B. Schà ¤fer, (2012),Are social media replacing traditional media in terms of brand equity creation?, Management Research Review, Vol. 35 Iss 9 pp. 770 - 790 Permanent link to thisRead MoreSocial Media And Its Effect On Society917 Words   |  4 Pagescommon reason is for the interaction with others from a long distance. 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The term of social refer to basic need of human on connect with other human while media refer to which we use to connect with other human. The term social media credited to Chris Shirpel which state that term social media use d to describe as online tool and utilities that allow communication of information online, participation and collaboration. In social media there are several categories such as blogs, social networking sitesRead MoreCustomer Relationship Management ( Crm ) Theories1450 Words   |  6 PagesThis chapter is written base on ground knowledge of Customer Relationship Management to explore deeper in contexts of social Customer Relationship Management. As the theories being more specific, the chapter will provide literature review about customer relationship through social media content strategy to explain the research problems. It also includes numerous studies in the field of relationship marketing and branding strategy in the digital world. 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